The fitness sector is constantly evolving and encompasses a wide range of activities, products and services aimed at promoting physical well-being and healthy lifestyles. In the last decade, it has experienced exponential growth, driven by the increasing awareness of health and physical well-being. According to data from the report Perspectives of the Fitness Market in Spain (2024), 90% of gym chains claim that they are confident in improving their income compared to the previous year and more than 80% refer that the prices of their services will continue to increase. However, the sector also faces great challenges such as: indebtedness, the increase in credit costs, digital transformation and adaptation to the new demands of consumers. Therefore, businesses in the fitness sector require marketing strategies that help them boost their productivity and competitiveness. The implementation of marketing automation is a fundamental tool in order to optimize the performance of their strategies.

Why is marketing automation an essential tool for the fitness sector and why is FluxForce the ideal platform to implement it? 

For businesses in the fitness sector, it is essential to offer their customers personalized and differentiated experiences, as well as optimize their resources and processes. In this sense, marketing automation is presented as an indispensable tool to achieve these objectives, as it allows adapting to the new market trends, offering a better customer experience and improving the competitiveness and profitability of the business. 

FluxForce is an All-in-One marketing automation platform where companies have at their fingertips all the necessary tools to increase competitiveness and take their business to the next level.

Automation of class and training session reminders 

The automation of class and training session reminders facilitates communication and helps increase customer engagement. In this way, they perceive interest and personalized attention from the business, which makes them reinforce their trust and loyalty. Likewise, these automations are a key tool to increase attendance and punctuality. With FluxForce you can automate a workflow that will help you achieve it in a matter of minutes. You will have at your disposal various communication channels that you can use depending on the preferences of your customers.

Lead generation and nurturing to convert them into customers 

Attracting new leads for the business is always a challenge, lead magnets are very useful to achieve it. For example, you could create an e-book on topics related to fitness, such as exercise routines, nutrition tips, healthy habits and offer its free download on your business website, after filling out a form where you request contact information such as name, email, mobile number, etc. You will be able to create and integrate a form to your website using FluxForce to collect this data in a matter of minutes. 

Every time a lead fills out the form, a new contact will be automatically created in the FluxForce account of the business. Each contact will be automatically added to the lists (segments) that you have created according to the filters that they meet, making it much easier to start nurturing these leads. You could, for example, use email marketing to send special offers, industry news, diets, testimonials, surveys, reminders, etc. according to the contact information collected in the form. 

On our platform you will find a very easy to use email builder (drag and drop). In addition, you will have access to pre-designed templates, millions of free images and AI tools to optimize your content. Sending and/or scheduling the sending of an email using FluxForce is an extremely simple task.

Personalization of training and nutrition programs according to each customer’s goals 

The personalization of communication is very important for the fitness sector because it allows offering a service more adapted to the needs, preferences and objectives of each customer. This enables an increase in satisfaction and loyalty, by making them feel more listened to and attended. In addition, it improves the results and performance of the customers, by providing them with training and nutrition plans suitable to their level, physical condition and goals. 

According to the expectations and interests of the customers, fitness businesses could also offer tips on health and weight loss, classes and tutorials with training routines and healthy recipes to mention some examples of personalized communication. Automated segmentation is essential to send the ideal message to the right segment at the right time.

Motivational campaigns to increase customer participation and engagement 

The implementation of communication campaigns whose main objective is to motivate customers is essential to increase their commitment, and even to attract new leads that later become customers. Storytelling is a very effective resource, you can use real stories of overcoming hardship, humorous stories related to sports and healthy life, etc. 

With FluxForce you can launch multichannel marketing campaigns, using automated workflows and pre-designed templates. You can have several active campaigns at the same time developing for different segments. In addition, you can analyze the behavior of each lead and/or customer in each of the actions implemented. This is essential for the optimization of the strategies according to the stage of the funnel in which each one is. 

If you have come this far, you will be convinced that FluxForce is the ideal platform to help you boost productivity and therefore sales of your fitness business. If you need to know more details, do not hesitate to contact us.

To enjoy all the benefits of FluxForce, register here.