CRM is the tool that will make it incredibly easy for you to follow up and interact with your customers. Then, how does a CRM software benefit you?
How to integrate Fluxforce and Mailrelay to send 80,000 emails for free monthly
We explain in this article how to set up your FluxForce account to send up to 80,000 emails for free monthly, using Mailrelay services.
Christmas and Marketing Automation, a special pairing
The golden time of the year arrives, the Christmas holidays and all the traditions related with these celebrations: family parties, reunions, gifts. It is a great season for promotions, special offers, discounts, to return to that customer who has not interacted for a long time.
Calls to Action (CTA): What do they do and why are they essential?
A Call to Action (CTA) is a word, phrase, image, button that invites the user to complete an action to get something in return, it can be valuable content, a coupon, an offer, visiting a landing page, etc.
Why are companies that apply Marketing Automation more successful?
Under the principles of Inbound Marketing, the victory card in communication campaigns is closely linked to the relationships that are established with customers. Particularly in digital marketing, achieving impactful campaigns is closely associated with the use of marketing automation tools.
4 Keys for a successful Lead Nurturing
Lead nurturing o nutrición de leads es esencialmente atraer a tu target, guiarlo por el proceso de compra y posicionar tu producto/servicio como la mejor opción, todo esto sobre la base de ofrecerle la información necesaria que le permita tomar su decisión de compra.
Growth Hacking: Grow from analysis and intelligence
Grow fast, impact the public and the market and do it with the least expense. Impossible? No. Difficult? A little… Let us talk to you about Growth Hacking. Ideal for startups and small businesses, Growth Hacking uses creativity and imagination to drive the growth of small start-ups in a highly...
How to succeed with email marketing in B2B businesses?
In the B2B (business to business) business model, companies do business with other organizations, so logically the purchasing process is longer and more complex. These conditions represent an additional challenge in terms of communication, where email marketing is an essential, efficient, and convenient tool.
What is a workflow and why does it make our work much easier?
A Workflow is a work process, it refers to activities that a company develops following certain steps, stages and hierarchies. In marketing, it refers to the follow-up given to leads and customers to guide them through the purchasing funnel and optimize the sales process.
Segment and conquer!
Hours and hours of work dedicated to target segmentation and characterization... It may seem silly, but it is one of the most profitable investments you can make in terms of communication and customer service.